Phase 1 of 6 — Priority Use Cases 1 & 2 (Customer Segmentation & Loyalty, Stock & Fulfilment). Priorities 3–6 (Care & Fulfilment, Marketing Closed-Loop, Wholesale, Retail Planning KPIs) roadmapped for later phases.
Conceptual mockup / Illustrative data for demonstration purposes
Sourced from Shopify (eComm + POS) + Klaviyo
Why this matters: With in-store POS now live, this is the first view that unifies online and in-store customer behaviour into one picture, turning fragmented loyalty data into segments and LTV you can act on immediately, instead of reconciling exports manually.
Total Customers
48,320
↑ +12%
Avg. Purchase Frequency
2.4x
↑ +0.3x
Loyalty Members
18,560
↑ +22%
Avg. LTV
$382
↑ +8%
Customer Segments
Sales by Channel
Loyalty Programme Tiers
No single customer ID across Shopify, Klaviyo and Zendesk yet — segments here are approximated until identity resolution is in place.
POS and eComm are not yet fully unified, so there is limited historical cross-channel purchase data predating the POS go-live.
Meta + Klaviyo attribution gap — no closed loop yet between ad spend and email-driven revenue for these customers.
Conceptual mockup / Illustrative data for demonstration purposes
Sourced from Indigo8 + WMS + TRS
Why this matters: This replaces the manual pack-assembly behind your weekly trade meeting. Instead of a 6-day lag waiting on a compiled report, stock and fulfilment status is live, every day, not just Monday.
Units On Hand
42,180
Stock level healthy
Orders Outstanding
1,240
Awaiting pick/pack
Avg. Fulfilment Time
1.8 days
✓ Target: 2 days
POs In Transit
14
Next 30 days
Sell-Through Rate by Category
Outstanding Orders by Status
Inbound PO Tracker (Next 30 Days)
PO Number
Category
Expected Arrival
Status
PO-1042
Dresses S26
Apr 2, 2026
In Transit
PO-1038
Knitwear AW26
Apr 8, 2026
Customs Clearance
PO-1055
Accessories
Apr 14, 2026
Departed Origin
Tanda payroll/rostering is not yet linked to sales or traffic data — this blocks labour efficiency analysis alongside fulfilment volume.
Wholesale (Joor + Indigo8) is flagged as very manual and hard to reconcile — not yet in scope for this phase.
